Turning a property-listing website into a guided self-service discovery experience — while making content easier for property teams to maintain.
Role
Product, UX & delivery
Team
Solo, AI-assisted build
Status
Shipped · 2025–2026
Approach
Iterative, ongoing releases
The original website listed properties but gave people little help deciding what suited them. I combined analytics, recurring enquiry patterns and operational feedback to identify friction points, then iteratively redesigned the site around them.
Start with what people already know
Not everyone arrives with the same level of knowledge. I created different paths based on what each person already knows — and what they still need help figuring out.
RK
RoomingKos
Path finder
RECREATED DEMO · SITE STRUCTURE
What do you already know?
You'd land on
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Explore the redesigned journey
Click through a recreated version of the website. One representative journey is built out in full; other branches show the real structure at a lighter level.
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Available rooms
Select a column to compare — furnished, utilities & WiFi, kitchen, bathroom and study desk are included across all types.
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MOST POPULAR{{ c.value }}
{{ room.name }}
{{ room.status }}
All bills and utilities included
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Apply nowVideo tour
Compare your rent
Room type 1
Room type 2
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Daily rent{{ r.daily }}
Weekly rent{{ r.weekly }}
Monthly rent{{ r.monthly }}
Daily = weekly ÷ 7. Monthly = daily × 365 ÷ 12 — real published rates.
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What I changed — and why
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The person who owns the information can update it directly.
Built iteratively
The redesign evolved iteratively as new user and operational needs became visible.
Observe→Build→Learn→Improve↺
Impact
102K+
New users
Feb–Jul 2026
Website traffic scale during the period.
~15%
Enquiry conversion
impression → enquiry
Current conversion across the guided enquiry journey.
~50%
Fewer repeat enquiries
More common questions about rooms, rent, availability and location are now answered on the website before reaching the team.